Our mission is simple, we want woman to put their health and ambitions first.

 

Regardless of country, culture or socio-economic background, women deserve to approach life independent from the often warped expectations.

 

Cultural and societal expectations should not come at the cost of a woman’s rights or health.

 

We want you to feel free to do whatever it is you want to do, and without judgement. Be that the strident feminist who also spends half her pay check on make-up, or the sweaty triathlete mum who couldn’t give a monkeys what brand her shoes are.

 

The very qualities that make you a woman, should not be seen as lesser than or something that you need to mask in order to succeed in society. 

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Country to country, culture to culture, the role and expectations of women will inevitably vary, but what should never feel compromised is your sense of self, freedom, health and future.

 

Self-care is not selfish, it is essential.